Refer to your personal page as a member of your company team, take the time to get a semi-professional photo of yourself and use this to brand yourself.Īccording to psychological research recently based on evolutionary theory, photos with the following three features are more attractive in business communication. Carefully selected images will hook a prospect, but it takes words to reel them in. Your company logo or banner may contain a distinguishable tagline. This is a great opportunity to make a great first impression and attract connections. So, your pics design should appeal to the industry you work in. Pages with complete information get 30% more views. Mention your location due to your potential customer`s location. The URL can then be used on your resume, cover letter and signature on your outgoing email. This will enable your LinkedIn profile link to show up in search results under your name on all the major search engines. Click on “edit profile” and change the URL to so it is specific to you. If you can, make it the same as your username on other social sites. Ultimately, you want your About –Overview section to tell your company story and help people see the value of your product or service.Ĭhoose a good URL for your brand. Use simple, accessible language informed by keyword research to outline your business goals in words anyone will understand. Use words that resonate with your market.Ī well-optimized About Us section on your Company Page is a tightly worded paragraph telling visitors everything they need to know about your company. Use brief, descriptive keywords so the right professionals on LinkedIn can discover you. You have 120 characters to capture the attention of your audience and say who you are and what makes you the best. LinkedIn selects a default heading but it is up to you to modify this so your summary clearly articulates your expertise. Your professional overview runs directly below your About section on your company profile. A page preview displays how it looks as you add content. Company Pages with profile pictures get six times more visitors than those without.Įdit Intro information in details to create Company page. Your profile image is the first thing people searching for your company on LinkedIn will see, so make a good impression. Launching your page, pay attention to the impact that you would like to ensure for your LinkedIn profile visitors.
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